Driving change through shared value partnerships

29 October 2019

“We need the courage to promote a discussion about a subject that we might dislike but cannot avoid.”

Grattan Institute Report – Dying Well 2014

Shared Value Partnership Insights

LifeCircle’s industry partnerships are an essential part of our journey and success to help more Australians as they care for someone through the end of life. Our conversations across industries have surfaced the following key insights:

The lack of guidance and support around death and dying represents a significant (and growing) cost. No sector or community is immune to this burden.

This is a complex and sensitive issue that cannot be solved quickly and by any one organisation or sector alone. Commitment and investment will be needed over the long term as organisations manage both internal and external challenges including: culture, capability, staff turnover, community understanding, fears and funding.

Industry plays a critical role in scaling LifeCircle’s solutions through leadership, investment, innovation and reach.

LifeCircle’s parallel model of care is built to drive traction and impact at a national scale, delivering:

  • better outcomes and experiences for Australians at the end of life;
  • more resilience & reduced regrets for those who care for them;
  • reductions in hospital utilisation rates; and
  • new models and standards of care.


Partnership implementation

LifeCircle builds shared value partnerships with early-adopting private sector customers in each of the key industries (insurance, aged care, health care, financial services). In partnership, we:

  • Deliver training, tools and support in ‘test and learn’ environments.
  • Take early leanings forward to optimise a customer service solution
  • scale this to customers and employees
  • measure the impact of the solution using LifeCircle’s our Capability Index, and
  • Jointly promote the benefit and impact of the partnership to industry and community.

LifeCircle’s solutions improve both the customer experience and employee experience of the last stages of life. Staff have greater capability and resilience, excelling in care and conversations around the last stages of life. Customers are guided and supported, can make the decisions that are rights for their families, and are more able to make the most of this precious time together.

Please join us to drive structural and cultural change around the last stages of life in Australia. To talk further about how to partner with LifeCircle, please contact Julia Erben, Head of Growth. julia@lifecircle.org.au



About LifeCircle

LifeCircle is an integrated system of guidance and support that helps families when the life of a loved one is nearing completion. 

We help people to make the most of this precious stage of life together, and to make the decisions that are right for their families, and their circumstances.

We are driving practical and positive change, enabled through technology.

Despite the certainty of death, most families are uncertain, unprepared and unsupported.

Of the 120,000pa predictable deaths in Australia, over 50% have regretful outcomes.

LifeCircle believes this deficit stems from two problems and that we can solve both.
The first is the persistent failure to acknowledge and navigate the life stage just prior to death. We’ve recognised this final life stage as Accompaniment and we guide people through it. 

The second is our death-denying culture means we don’t have the language, or a way to talk about this. Our Gentle Authority practice helps people deal with death in terms they can accept – with language, behaviours and support that are proven to be helpful.

We have 30 years deep experience solving both problems through a face-to-face model. We are now scaling up with an integrated system of parallel care, that sits alongside medical care.

Our solutions help to reduce the costs and consequences associated with the end of life – both social and economic.


Event Presentations

LifeCircle Shared Value October 2019 slides

LifeCircle Handouts

The Social Enterprise Journey to Financial Sustainability – TDi advice

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